Chanel, Read my lips
Interactive pop-up store experience: the camera reads your face and recommends a lipstick.
- Role
- Lead developer
- Stack
- React Native, React, Laravel
- Expertise
- Mobile, AI
01 · Context
Support the launch of the Rouge Allure Ink Fusion collection with a first-of-its-kind pop-up store experience that helps every visitor find her shade.
02 · The problems to solve
[The first problem to solve.]
[The second.]
[The third.]
03 · Features
A shade for every character
Read my lips finds the red that matches each person’s character trait: Dreamer, Thinker, Lover…
Facial recognition
An algorithm developed for the experience reads the features of the face.
Multi-screen installation
A kiosk, a tablet and a vertical screen, driven together in the pop-up.
Ink Fusion collection
The experience supports the launch of the collection in Chanel pop-ups.
04 · The technical solution
[The technical solution, in one strong sentence.]
A physical multi-screen installation driven by a React Native app, with facial recognition to analyse facial features and recommend the ideal shade. Deployed in Chanel pop-up stores across Asia.
- [Building block]
- [Its role in the solution.]
- [Building block]
- [Its role in the solution.]
- [Building block]
- [Its role in the solution.]
05 · Results
Asia
Device launched throughout Asia
[Figure]
[What it measures]
[Figure]
[What it measures]