All projectsProject 03 / 16FR

Big Boss Studio, 2026

Chanel, Watches & Wonders

Immersive experience around the J12 watch, for Watches & Wonders 2026.

Role
[Your role]
Stack
[Stack]
Expertise
Web

01 · Context

For Watches & Wonders 2026, Chanel’s J12 is revealed in an immersive experience in three chapters. [To complete: the setup, the audience, the launch.]

02 · The problems to solve

  1. [The first problem to solve.]

  2. [The second.]

  3. [The third.]

03 · Features

01

Three chapters

The Icon, The Wave, The Expertise: navigation follows the watch’s story.

02

The J12 up close

The dial, its bezel and its colours, then the Calibre 12.1 seen through the caseback.

03

Playback and sound

A progress bar, pause and sound within reach.

04

French and English

A language switch at the top of the screen.

04 · In pictures

The Calibre 12.1, revealed inside the case

05 · The technical solution

[The technical solution, in one strong sentence.]

[What was hard and how you solved it: architecture, performance, AI, automation…]

[Building block]
[Its role in the solution.]
[Building block]
[Its role in the solution.]
[Building block]
[Its role in the solution.]

06 · Results

[Figure]

[What it measures]

[Figure]

[What it measures]

[Figure]

[What it measures]