Big Boss Studio, for BETC, 2022

Orangina, the Shake Game

A mobile contest game: the camera recognises the bottle and detects the shake.

Role: [Your role]
Stack: [Stack]
Expertise: Web, AI

01<Specs />

SCORE

AVATAR

OPTIONS

CHALLENGE

PLAY

390 × 844 · 4 col.

02<Wireframe />

OranginaTheShakeGameScreen.tsx
1export function OranginaTheShakeGameScreen() {
const items = useFeed();
return (
  <Screen>
    <Avatar hair={choice.hair} />
    <Options list={settings} />
    <MiniGame duration={30} />
    <Score points={score} />
  </Screen>
);
11}

03<Code />

04<Interface />

1customise

2choose

3play

05<Interactions />

spring · 500 ms

06<Animations />

01 · Context

For Orangina, BETC came up with “le jeu à secouer”, the Shake Game. In 2022, from 3 May to 31 October, it was played on a phone or tablet: shake your Orangina in front of the camera until the gauge fills, and an instant win picks sixty winners of €1,000.

02 · The problems to solve

[The first problem to solve.]
[The second.]
[The third.]

03 · Features

Logo recognition

The camera spots the “Le jeu à secouer” logo on the bottle’s label.

Shake detection

The gesture is read in the image: the shaken bottle is detected, with a confidence score.

The gauge

The more you shake, the more it fills; once full, it triggers the instant win.

One chance a day

“Try again tomorrow”: the game can be played every day until 31 October.

04 · In pictures

05 · The technical solution

[The technical solution, in one strong sentence.]

An object detection model recognises the logo, then the shaken bottle. [To complete: the model, its training, where detection runs.]

[Building block]: [Its role in the solution.]
[Building block]: [Its role in the solution.]
[Building block]: [Its role in the solution.]

06 · Results

[Figure]

[What it measures]

[Figure]

[What it measures]

[Figure]

[What it measures]

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