French Road Safety, 50 years
An interactive road trip through fifty years of road safety in France, from 1972 to 2022.
- Role
- [Your role]
- Stack
- [Stack]
- Expertise
- Web
01 · Context
In 2022, French Road Safety (Sécurité routière) turned fifty: a touring exhibition of ten legendary vehicles from ten eras set off from Paris, a children’s booklet was made with Bayard, and an interactive space opened online. This site, built with BETC, offers a road trip through time: get on board iconic cars, listen to period recordings and rediscover the major measures that made the roads safer.
02 · The problems to solve
[The first problem to solve.]
[The second.]
[The third.]
03 · Features
A timeline to travel
From 1972 to 2022, each key year opens as you scroll, with that year’s number of road deaths.
The major measures
Seat belts, speed limits, helmets, drink-driving: each measure has its own card, illustrated with archives.
Cars and period recordings
An iconic car for each period, and audio clips to listen to.
Quiz, exhibition, booklet
True-or-false questions, the touring exhibition and a booklet for younger readers.
04 · In pictures
05 · The technical solution
[The technical solution, in one strong sentence.]
A one-page story driven by scrolling: the road draws the timeline, and cars, archives and audio clips appear year after year. [To complete: stack, animations, your role.]
- [Building block]
- [Its role in the solution.]
- [Building block]
- [Its role in the solution.]
- [Building block]
- [Its role in the solution.]
06 · Results
[Figure]
[What it measures]
[Figure]
[What it measures]
[Figure]
[What it measures]